Customer Selection and Acquisition + Customer Profitability Analysis
Many business people make the mistake of accepting all comers when it comes to customer selection. Yet all customers were not created equal – some of your customers are profitable for you, and some may even be costing you money to service.
We will work with you to analyse your existing customer base and identify which of your customers are the most profitable so you are able to target more customers just like them. Importantly, we’ll also help you identify which of your customers could actually be costing you money to service, so you can let them go and free up both time and resources to focus on getting more of the right customers. Contact us to learn more about how we can help you.