How to create a promotions strategy that works
You may have the greatest product ever but if you don’t tell the world, it will sit on the shelves collecting dust until you finally have to close your business.…
Don’t Outsource Your Online Identity
Social media is an incredibly powerful and dynamic tool. Regardless of the business you’re in, your customers can be found and reached through these online platforms. This makes marketing via…
Being a Sales Powerhouse – The Importance of Sales Process
What makes a business a powerhouse in sales? Absolutely essential are attractive products offered at a reasonable price to customers who need those products. Sounds simple? It’s not… but let’s assume you’ve got this right. We…
Important Data Behind Lead Generation
If you are looking to increase revenue in your business, then you likely need to generate more leads or opportunities. Lead generation is often thought of as ‘marketing initiative’ but…
Business Resilience: Understanding Your Market
As accountants, we want our clients to build resilient and successful businesses. That means overcoming the challenges and pursuing the opportunities presented by current market conditions. Leaders of resilient businesses…
How is your market changing?
Whenever you are setting strategies or business goals, a solid understanding of your market is essential. which group or group of customers you are targeting, why did they buy your…
From Survival to Resilience: Shifting the Focus
Business survival has been a popular topic in recent weeks but businesses are shifting their focus to resilience. What does it take to build businesses that can survive AND thrive in the longer…
What Do Customers Really Want From Your Business
If one of your customers is at an industry lunch talking with other business owners, will your customer say anything about your business? Will it be positive or negative, or…
Managing (and Getting Help) Through a Business Crisis
Recent global events have tested the mettle of management and boards everywhere. Some businesses will emerge stronger and, sadly, some will cease to exist in their current form.Skilled leaders have…
How to Track Sales Opportunities to Predict New Revenue
If you want to grow your business, attracting new customers is an important strategy. Many will immediately think of marketing and creativity which can put many people off who feel…