Important Data Behind Lead Generation

Important Data Behind Lead Generation

If you are looking to increase revenue in your business, then you likely need to generate more leads or opportunities.

Lead generation is often thought of as ‘marketing initiative’ but before you invest too heavily in that area, it might be sensible to understand the data behind your current lead generation. As Accountants, this is an area we can help you with. By looking closely at the numbers, we can help our clients firstly understand where they are now and help make better decisions to improve that situation.

Here are some examples of the data that sits behind lead generation:

Firstly, it’s important to understand how many leads are you generating right now? If I ask you the question: “How many leads did you generate in the last 12 months?” you may or may not have the answer, but you can probably break that down and say “over the course of last month we generated 5 leads” or maybe “in the course of last week it was 1 or 2.” It’s important to have a handle on how many leads or opportunities you are creating now to gain new customers later.

Secondly, you need to find out where those leads come from? For example, if 60% of leads come from referral campaigns, 20% come from trade shows and another 20% come from advertising, that data can help enormously in terms of allocating resources to increase lead generation.

The third question to ask is where do your good leads come from? You might find your best leads come from referrals, whereas the leads that come through direct marketing campaigns or advertising are not as beneficial to your business. Ascertaining this data will help you to allocate resources in the right direction, creating good leads and helping your business to grow.

If you would like to discover where your best leads are being generated, we’d love to speak with you. We’re excited to show you how our numbers based approach can provide you with the insights for making better decisions to increase your revenue and grow your business.

To make an appointment, call our team today on (02) 4445 9014.

Share this post